Articles about Search Engine Optimisation (SEO) submitted by Carlo our SEO specialist

Conferences attended in 2010 superadmin Wed, 12/08/2010 - 12:22

Since our last newsletter AWS staff have attended numerous conferences: DrupalCon in Copenhagen, DomainSpain in Valencia, Web Congress in Malaga, Business Constituency in Washington and ICANN in Cartagena.

Exactly Where Search Engines Want To See Your Keywords

Trying to get traffïc from search engines? Great, that's just what I know how to do! Obviously I cannot reveal the entire search engine optimization process in just one e-mail, but let's start with where you should be placing your keywords.

Note: In the examples below, I am going to place a * (asterisk) in the html – some websites convert the html into a link automatically, so to avoid that...

1. Use Your Keywords in Text Links for ALL Links - Inbound and Outbound.

Below is an example of a text link:

Choosing A Domain Name

The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.

How Web Design Can Affect Search Engine Rankings

Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site.

Beginner's guide for getting high search engine ranking

Search engines have increasingly gained prominence in influencing user behavior. Both generic and specialized search engines enable users to get directed to relevant websites in the most efficient, fast and integrated manner. The immediate consequence for webmasters is a strong proportion between the search engine placements and user traffic.